| Zetor and Agricultural Web Services Team Up to Grow Dealers’ Web Presence |
Zetor North America (Zetor), a quality provider of more than one million tractors over the last 60 years, has appointed Agricultural Web Services (AWS), a division of Dominion Enterprises, as its exclusive Internet services and solutions provider for its dealer network. AWS provides web sites and Internet marketing solutions for agricultural equipment dealers. As Zetor’s exclusive Internet solutions partner, AWS will provide the company’s dealers with multi-branded sales sites, designed to improve and facilitate communication between dealers and their prospective buyers. Each participating dealer also will receive an exclusive Zetor-branded showcase. Both the multi-branded sales sites and exclusive showcases will offer Zetor and its dealers improved opportunities to sell more Zetor products by converting Web site traffic into sales. Zetor and its dealers will also be able to track leads, gauge growth, and monitor sales. To kick off the partnership, Agricultural Web Services was scheduled to attend Zetor’s open house in Harrisburg, Penn., on Wed., May 21, 2008. Dave Renfro, OEM relationship manager of AWS, was slated to present and educate Zetor’s dealers on Internet marketing and how they can use their web presence to increase their share of sales. “Zetor NA recognizes the importance of the Internet in our dealers’ business. I believe strongly that Agricultural Web Services’ Internet solutions will give our dealers the advantage they need to compete for the future,” said Tina Rife, national sales manager for Zetor NA. "We are really excited about our partnership with Zetor. AWS is committed to providing industry-leading Internet solutions to agricultural dealers and we know that Zetor's dealers will benefit greatly through the adoption of our program," says Renfro. Contact AWS directly for more information on manufacturer relationships and dealer solutions at 866-472-4037. |
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